E'tho - a unique fashion leader in Malaysia for more than 18 years. The brand's founder, Eric Tho, one of Malaysia's top designers has taken ethnic looks to new heights.

His unique and interesting designs, especially in batik have taken the local fashion scene by storm. The resplendent colours of his creations coupled with spectacular local motifs are as Malaysian as one can get. Indeed, E'tho is well known for its fusion of Malaysian cultures, Malay, Chinese, Indian and he has delicately woven western refinement into his creations. In silk, cotton, lace, linen or brocade, there is something for everyone.

  
For the gentlemen, there are the long and short sleeve shirts with standard collars. For the more discerning, there is the 'Mandarin' collar which carries with it loads of old world charm.

The women have an exciting array of clothes to choose from - the fabulously cut cheongsam, exquisite western dresses and delicate Malay finery like the baju kebaya and baju kedah. The evergreen nonya kebaya with its intricate embroidery and matching sarong skirts are just easily washable. Eric has managed to make ethnic clothes contemporary.

Children have something special waiting for them in shirts, blouses and cheongsam.

Never before has batik done so much for clothes for all members of the family.

He is also an ambassador of sorts for Malaysia as his creations are making heads turn at elegant parties and gatherings abroad.

We invite you to visit our showroom at Mid Valley Megamall to inspect our line of clothes. Our prices are very reasonable. We are also proud to be awarded for three straight years from year 2003 the “Fair Price Shop Awards” by The Ministry of Domestic Trade & Consumer Affairs Malaysia.